Designing an online newsletter is just like building a new house!

Gee, that’s a bit of an over-statement, don’t you think???  Far from it!

When building a new house or renovating an existing one, you need to consider factors like bedrooms, number of people that will be living there and activities to be accommodated, such as do you need an office, family room, outdoor entertainment, etc. etc.

An online newsletter needs just as much thought before you decide on a format.

Here’s a few things to think about;

(When answering these, think of what your audience has been interested in to date and what newsletters you like to read)

  • Who is your audience?  Current customers, social media followers, potential customers?
  • What’s the purpose of the newsletter?  You may have more than one.  For example, keeping a fitness group motivated in between training sessions or keeping your brand out there.
  • How often are you planning to send them out?  Are they going to be weekly, fortnightly, monthly, quarterly?
  • How many topics will you cover in each edition?  Will you send out one topic every week or cover a few things every month?
  • Will the newsletter have the full article or a teaser for the reader to click to read more on your website?
  • How much information will be included in the article?  a short paragraph or 500 words?
  • Images?  Will each topic have an image or more than one?  Where do you want them to sit within the article? top, middle, left right?
  • Are you going to invite others to write articles for your newsletter?  If so, will this be at the bottom or somewhere towards the top?
  • Do you need advertising space for your products & services or to sell to others?

Of course, there are other areas specific to your business to consider but don’t forget the important things such as social media, contact information, logo & your branding, un-subscribe links & information on how they were subscribed to your newsletter so they know that you’re not spamming them.

Once you have answers to all of these questions, then you will have a better idea of the look your newsletter need to take.  Will it be one or two columns?  Do you need multiple boxes for teasers or large sections for lots of content?

If you’d like to know more about topics such as Tips to improve bounce rates, anti-spamming acts & reading stats, click here.